The ROW

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THE ROW, a luxury apparel and accessories brand by Ashley Olsen and Mary-Kate Olsen, was launched in 2007 with a simple mission to make the perfect luxurious T-shirt. Taking its name from the historic Savile Row, THE ROW's aim is to offer an updated concept of bespoke tailoring to modern-day classics. Lets talk on the level. The industies visual bucking reaction to the brain trust of these two, is a story on it's own. We remember Full House followed by the product blitz in Target, and Walmart using the twins faces on every item. The Olsen ladies have pulled off an amazing fashion waylay. Their recent launch of handbags drives the boat further and further away from origins of their empire... Props.

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